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Research papers

Humanising Big Data

The challenge of bringing together two seemingly contrasting worlds of Big Data and Qualitative Analysis is the focus of this presentation, which examines how the Big Data world of size, dynamic data, vastness trends, patterns and predictions can...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Anupama Wagh-Koppar, Vartika Malviya Hali, Sandeep Arora
Companies: KANTAR TNS Malaysia, Datamatics Global Services Ltd
November 20, 2013
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Citation

Wagh-Koppar, Hali and Arora (2013a, November 20). Humanising Big Data. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/humanising-big-data-8095


Research papers

Billion dollar baby

India is characterized as a country with several countries within it. The multiplicity of languages and ethnicity, geographical spread, low literacy levels and a large rural audience brings operational challenges to reaching India's diverse audience....

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Madhumita Chakraborty, Sandeep Arora
Companies: PepsiCo, Datamatics Global Services Ltd
April 20, 2010
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Citation

Chakraborty and Arora (2010a, April 20). Billion dollar baby. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/billion-dollar-baby